Taking a Look at the Trojan War - 830 Words

Helen is also known as â€Å"the face that launched a thousand ships† (mareinic.blogspot.com). In this paper I will teach you about the war that she started. I will also talk about the start of the war, the tactics, weapons, archeological proof, the end of the war, and lastly I will talk about the after math. Godly start of the war The godly start of the war started with the marriage of Peleus and Thetis, a sea nymph. They did not invite Eris, the goddess of discord, to the wedding but they did invite all of the other gods. The outraged goddess stormed into the wedding feast and threw a golden apple on the table. Eris said that the apple belonged to the fairest of them all. Athena, Hera, and Aphrodite all reached for the apple. They were all†¦show more content†¦The first ship was commanded by his son. However the other 49 were toy clay ships with toy clay soldiers. Tactics used in the war One tactic is that the soldiers would line up tightly and link their shields together. The first few ranks would project their spears. In doing this it made frontal assaults by the enemy much more difficult. This tactic was called the â€Å"turtle attack†. The main tactic used in this war was trickery. The Greeks won the war using this which I will tell you about later. Weapons used in the war Some weapons used in the war were the spear, sword, and shield. The spear was 8.8 feet long with an iron spearhead. It was the most commonly used weapon. These were used for their long reach. The sword was used only when the spears were all gone. They were called xiphos. These had a straight blade with a double edge. The shield was wood with a thin layer of bronze all over. These were used to deflect strikes. The end In the end the Greeks won by using trickery. All the Greek ships departed and went into hiding, giving the Trojans the thought that they had won. The Greeks left a peace offering of a wooden horse. Inside the horse was a small army of about thirty Greek soldiers. One of whom was Odysseys. The Greeks saw this fit because it was his idea for the war horse. The Trojans couldn’t decide whether to burn it or worship it. They decided to bring it into their city. In the middle of the night the small army crept out of theShow MoreRelatedAnalysis Of The Book The Trojan War A New History 1460 Words   |  6 Pages Adrian Olivas September 8, 2015 Classics 40 Mr. Smith 4:00 Berry Strauss’s â€Å"The Trojan War a New History† Book Review Barry Strauss, professor of classics at Cornell University attempts to redefine a one of history’s biggest love affairs, the Trojan War. Strauss explains how certain events and characters from Homers â€Å"The Odyssey† might have actually existed, but also uses modern discoveries from the Bronze Age to compare Homers account to those of Egypt, the Middle EastRead More Archaeology and the Trojan War Essay1705 Words   |  7 Pages Archaeology and the Trojan War â€Å"†¦ he [Heinrich Schliemann] found layers of ruins †¦ and two bore unmistakable signs of violent destruction. One of these layers, the seventh according to more recent excavators, was no doubt the city of Priam and Hector. The historicity of the Homeric tale had been demonstrated archaeologically.† - M.I. Finley, the World of Odysseus Introduction The Trojan War and its characters are detailed in the writings of Homer, Vergil, Dante and many others. It is aRead MoreArchaeology Has Proved the Historicity of the Trojan War. Discuss1748 Words   |  7 PagesArchaeology has proved the historicity of the Trojan War. Discuss Â… he [Heinrich Schliemann] found layers of ruins Â… and two bore unmistakable signs of violent destruction. One of these layers, the seventh according to more recent excavators, was no doubt the city of Priam and Hector. The historicity of the Homeric tale had been demonstrated archaeologically. - M.I. Finley, the World of Odysseus Introduction The Trojan War and its characters are detailed in the writings of Homer, VergilRead MoreThe Trojan Women ( 1971 )1141 Words   |  5 PagesThe movie The Trojan Women (1971) is a successful and compelling contemporary adaption of the tragedy The Trojan Women, written by Euripides. Overall, the film follows the whole plot very well and depicts the main characters of Euripides’ work expressly, especially characters like Cassandra, Andromache, and Helen. Although the director of the film has made a few slight alterations, audience can feel Trojan women’s grief and pain and comprehend the plot with no trouble. The film and the ancient playRead MoreGods and Humans in the Iliad Essay examples1632 Words   |  7 PagesGodly colossal Greek epic, â€Å"The Iliad† constituted by the poet named, Homer, articulate the chronicle of the Brobdingnagian Trojan War. It is swarming with the interventions of the gods enchanting their coveted mortals (humans) and altering the heterogeneous scenes of the Trojan War. In this poem, gods have an assortment of relationships with humans which include love, fornication, and mother or father relationships. Gods interact with mortals in human shapes and stimulate them. Also, gods cognizeRead MoreThe Truth Behind The Myth1471 Words   |  6 PagesThe Iliad is the story of the Trojan war, while The Odyssey is about Odysseus’ ten year adventure home from the war. â€Å"The story of the Trojan War, the Bronze Age conflict between the kingdoms of Troy and Mycenaean Greece, straddles the history and mythology of ancient Greece and inspired the greatest writers of antiquity† (Trojan War, history.com). Homer’s poem paints a very vivid picture when it comes to his recount of the war. He describes in great detail how the war went on for ten years and howRead MoreHelen Of Troy1455 Words   |  6 PagesClytemnestra. In Greek myths, she was considered the most beautiful woman in the world. By marriage she was Queen of Laconia, a province within Homeric Greece, the wife of King Menelaus. Her abduction by Paris, Prince of Troy, brought about the Trojan War. Elements of her putative biography come from classical authors such as Aristophanes, Cicero, Euripides and Homer (both The Iliad and The Odyssey). In her youth she was abducted by, or eloped with, Theseus, and in some accounts bore him a childRead MoreGreek Mythology Of Ancient Greece1551 Words   |  7 Pagesto offer. However, one of the most memorable creations of Ancient Greece would have to be Greek mythology. These myths included hundreds of stories and teachings that would have a lasting effect on Greek culture for centuries to come. When taking a deeper look into some of these myths, one may notice gender and sexual behavior to be themes that occur quite frequently. One also cannot help but notice that some social conditions in Ancient Greece, such as the importance of beauty, the treatment ofRead MoreCritical Analysis Of The Iliad1714 Words   |  7 PagesHomer’s Iliad is an epic tale that spans centuries. The story covers intense battles in which the Greeks take on the Trojans. Homer does a fantastic job of bringing the poem to life and uses the gods to show the scale of the tale. While the poem is well writte n and grabs the reader’s attention, upon further analysis one can conclude that there is a serious problem concerning the tension between personal desire and rational ethical thinking. Throughout the book this conflict appears time and timeRead MoreTheme in Virgil’s Aeneid625 Words   |  3 PagesEmpire lived during the rulings of emperor Octavian, better known as Augustus. His father a farmer, he found no time for the daily grind, instead Virgil sought writing. His primary works of art centered on turmoil brought on by evil power and pointless wars. The history of this time is fascinating because it is the beginning of what we know today as the Roman Empire. It is easy to poke fun at Virgil as a spawn of Homer as his writing is similar in nature to the latter Greek poet. As we will see later

The Effect Of The Great Depression Essay - 1500 Words

There is much debate as to what caused the Great Depression. There was certainly the short-term trigger of the Stock Market Crash of 1929, but there are also long-term causes that manifested itself during the 1920’s. Whether it is the shift from coal to electricity that negatively affected those invested with the old technology, or a shift more to trucks and cars to transport goods instead of railroads, or perhaps that farmers were losing their farms because over over-investment during the late 1910’s, many factors can be identified as a cause. But we can also look at the consumer as one of the root causes, as well. Consumer behavior contributed heavily to causing both the stock market crash and the Great Depression. Consumerism and its accompanying advertising exacerbated the conditions that led to the Great Depression. First, consumers spent a lot of their income on new products and they were persuaded to do so through advertising. The 1920’s brought about changes in American culture, like music, sports and literature. But in addition to those, cultural attitudes toward women also began to shift. The double standard that had plagued women was now being lifted and that opened up an entirely new market for businesses (Payne, 33). The advertising industry expanded their targets and utilized what they learned during World War I (from Creel’s Committee for Public Information) in how to not only let customers know what products exist, but to entice and persuadeShow MoreRelatedThe Great Depression And Its Effects1166 Words   |  5 Pages The Great Depression The Great Depression is one of the single most important events in the financial history of the United States and the world; the effects of and leading to the Great Depression lasted for several years (Shindo). The great depression was a very difficult time in the time that it occurred. It hit people hard and left an everlasting memory (Shindo.) It would lead to a lot of devastating events better all over would feel the affect of this crisis. It was a very unexpected and suddenRead MoreThe Great Depression And Its Effects1011 Words   |  5 Pages The Great Depression was a ten year, economic downward spiral in the U.S that spanned from 1929- 1939. The cause of the Great Depression was the fault of several contributing factors. First was the stock market crash that occurred on black Tuesday of October 1929. This was the major cause because stock holders lost more than 40 billion dollars, and although it regained some of its losses, by end of 1930 truly entered the Great depression. Stock prices reached a permanent plateau. 2 out of everyRead MoreEffects Of The Great Depression1329 Words   |  6 PagesEnglish 8 3/12/2015 The Effects of the Great Depression The Great Depression, the worst economic recession in US history. In October 1929 the U.S. stock market crashed. This event is commonly referred to as the beginning of the Depression. The stock market crashed in New York causing the rest of America to fall. It was not just one factor, but a combination of domestic and worldwide conditions that led to the Great Depression. There are many theories of what caused the Great Depression, however, they areRead MoreThe Great Depression And Its Effects2007 Words   |  9 Pagesâ€Å"My parents survived the Great Depression and brought me up to live within my means, save some for tomorrow, share and don t be greedy, work hard for the necessities in life knowing that money does not make you better or more important than anyone else. So, extravagance has been bred out of my DNA.† This quote from a child who was born and raised during the Great Depression is telling us something that used to be true to nearly everybody and is not as true as it should be today. This is an ideaRead MoreThe Effects Of The Great Depression4304 Words   |  18 PagesPaper 2: The effects of the Great Depression By: Christa Dorvil Paper 2: The effects of the Great Depression By: Christa Dorvil Modern World History Instructed by Dr. Stephanie Laffer Miami International University of Art and Design Abstract Never had the flaws of capitalism been so evident or as devastating as during the decade that followed the outbreak of the Great Depression in 1929. All across the Euro-American heartland of capitalist world, this vaunted economy systemRead MoreThe Effect Of The Great Depression1278 Words   |  6 Pagesdebated many times. Welfare has good and bad aspects to it. The welfare system came about when the stock market crashed in October of 1929. The stock market crashing had a huge effect on the economy. Banks started to fail, businesses closed, and thus millions of people lost their jobs. The effect of the Great Depression was crucial. It was particularly hard on the children. President Franklin Roosevelt focused on two topics. One was the most important to him; it was to create jobs for the millionsRead MoreThe Great Depression Effects On America1351 Words   |  6 PagesThe Great Depression had a profound effect on the generation that lived through it, with many people struggling j ust to get by, and the crisis lasted for years. An entire decade was shaped by this event and so were its people. Because of the effects of the Great Depression, essentially everyone had to change their lifestyle and their daily routines. Because of these tough times, the American outlook on life was grim, the Great Depression lasted for over a decade and no one knew when it was goingRead MoreGlobal Effects Of The Great Depression Essay1099 Words   |  5 PagesGrace Young Dr. John R. Dabrowski American History II, AMH-2020-H01 7 December 2016 Global Effects of the Great Depression When the American stock market crashed on the infamous Black Tuesday in October 1929, the resulting circumstances were felt worldwide. This crisis resulted in a devastating economic collapse. The ensuing Great Depression was in fact a global event. The world was not immediately engulfed by this wave of economic decline. The timing of economic events varied greatly among nationsRead MoreThe Effect of the Great Depression Worldwide765 Words   |  3 PagesThe Great Depression was a major economic disaster which left the people of the world shocked. Many countries were already left in a bad position due to the effect of World War I. Countries that bought and sold on the international market were affected. The United Kingdom, France, and Germany were just a few of the affected countries that had a difficult time getting their country back to great economic shape. The United Kingdom finished World War I a few years prior to the Great Depression, andRead MoreEffects Of The Great Depression On Society1500 Words   |  6 PagesAmerican may remember horror stories of the effect the Great Depression had on society. Although devastating it was not the first time workers had the task to endure the financial difficulties of an impending recession. The Panic of 1792, where two situations occurred almost simultaneously which produced the first financial crisis. This was the first time which Americans experienced a bank run when US securities and bank stock prices started to increase. During the Revolutionary war I, the US

Royal Malaysia Customs Department Parking Problems Free Essays

Parking problem at Royal Malaysia Customs Department and its solutions. Parking at the Royal Malaysia Customs Department has been a difficult proposition. Rising the necessary additional units and support staffs have Increased demand for parking. We will write a custom essay sample on Royal Malaysia Customs Department: Parking Problems or any similar topic only for you Order Now The building is ill-equipped to accommodate the rise of population growth which only exacerbates the problem. Taking into account of the problem, a number of potential solutions are proposed; these include a park and ride information system facilities, bicycle facllltles and vehicle stacking will be further explain below. The Headquarters of Royal Malaysia Customs Department Is located in the centre of administration in Putrajaya, in which park and ride services are made available. However, the park and ride lots are a different situation. Location, size, accessibility, cost, and frequency ot transit service can have a significant effect on how popular the service Is. An advanced traveller Information system could be Implemented for the park and ride lots in Centre of Administration in Putrajaya. This would provide real- time details about the availability of parking spaces in each of the park and ride lots through a variety of media. The information provided through this system is likely to be most useful on corridors where there Is both an ‘inner-ring’ and ‘outer-ring’ park and ride lot. For example. a car coming from precinct 17 is likely to prefer parking at Alamanda Putrajaya since that facility is served by two buses that run more frequently than at the Precinct 8 park and ride lot. If he drives as far as the north to Alamanda Putrajaya, only to find that there are no spaces, he Is left with several choices: drive to the Precinct 8 or Precinct 9 lots. pay for parking on or near offce building, or turn back and park at the precinct 16 lot. In any case, he pays a penalty in lost time and extra petrol; if he parks in town, he will also be paying an additional fee. If, however, he knew that the Alamanda Putrajaya lot was full before he reached the other lot, he could park there and save himself time, money, and frustration. Second, to be in line with government encouragement to use bicycle, hence the bicycle facility improvements should address two elements in order to embolden the use of this mode. Travel facilities, such as bike lanes, wider shoulders, off-road bike paths, and the like, help make the Journey safer and more pleasant. Storage facilities in the building should be convenient and secure. This could take the form of bike lockers which provide dry, secure storage. Bike shelters could be added in areas with existing bike parking, which would protect parked bikes from the weather. one interesting fact of people who commuted by bicycle to workplace is the amount of money a person could save a year. This makes sense because the cyclist usually less concern about the hike of petrol rates and parking fees. The main concern of a cyclist is likely about the security and protection ot their bicycles while parked. Lastly, nother option to decrease the demand for parking at Royal Malaysia Customs Department is by vehicle stacking, a mechanical parking solution that enables multiple vehicles to be parked in the footprint of a single vehicle. This presents a potential method for increasing the number of parking spaces. In the context of the tOf2 Royal Malaysla customs Department DullOlng, tnls type 0T tecnnology Is only sulta for use in parking decks. Future parking structures could be designed to accommodate vehicle stackers; however, this type of technology requires a trained operator and thus is only suitable for valet parking. These devices are also unsuitable for many types of vehicles, including vans and trucks. Stackers require significant capital outlay per space, plus additional electricity requirements for each stacking mechanism. At the current time, these drawbacks mean that vehicle stacking is unlikely to be a practical solution at Royal Malaysia Customs Department. In conclusion, parking problems at Royal Malaysia Customs Department can be reduced by making efforts to improve the facilities of park and ride information system, provide safer and conducive surrounding to cycle and offer car stacking technology in the building. How to cite Royal Malaysia Customs Department: Parking Problems, Papers

Marketing Plan for solar Panel company †MyAssignmenthelp.com

Question: Discuss about the Marketing Plan for solar Panel company. Answer: Current Situation The solar panel business has only stretched to the US, France, Germany, Canada, China, and India(Delmas et al., 2014, p. 8). With that in mind, it is clear that the Australian market is a big gap that has been left wide open with nobody to venture in. The solar panel industry in Australia is not well spread and has left some critical areas in dire need of it(Casini Lites, 2005). The brightest idea is to start up a solar panel company in Australia before the start of next year, which would be a favorable market for solar panels. Objectives: Financial Objectives To gather enough capital before the end of this year that would cater for all operations of the company. To make a substantial profit by after the first financial year into the market. To attract investors by funding campaigns for carbon-free products and donating to cancer projects within the first fiscal year. Marketing Objectives To carry out an effective three months market research of the Australian market before the business starts. To ensure that all legal requirements according to the Australian government have been handed to the proper person to avoid tarnishing of the brand and the name of the company once the business starts. To carry out effective personal selling during the introduction of the product, next year. To ensure that effective advertising is conducted when the product is introduced into the market. To ensure effective promotion of sales during the launching of the product. To make sure that the product is of standardized quality to surpass competitors. To recruit the best employees that would ensure sufficient market research, that product is well known, promoted and is selling when the product is introduced. Stakeholder Objectives To fund welfare projects in the first financial year to gain favor with the neighboring community. To make sure that soundproof machines and machines that filter harmful effluents have been installed in the organizations factory by the time the business starts. Curbing sound and air pollution will help the organization to develop a good relationship with the neighboring community as it preserves the environment. To ensure that the organization has employed people belonging to the neighboring community. Target Market My target market would be Australia which is the 6th largest country in the world that is covered by land and the largest in Oceania which means that most of it surrounded by water (Ewing, 2009, p. 22). The coastal areas are affected a lot by global warming which results from use of fossil fuels. They are the warmest areas among other places in Australia making the people inhabiting the area uncomfortable(Casini Lites, 2005). These coastal areas would one of the best markets to sell solar panels. In these areas, the target market will comprise both new users and present consumers of the product. The Northern Power Station in South Australia which produced brown coal closed down making this part of Australia, a substantial market for the organization. Besides, organizations that generate energy in Australia like Victorian plants are reducing operations because the consumption has significantly dropped over the years(Australian Energy Council, 2016, p. 6). The reduction of the competi tors activities makes it easy for the present users to switch to new product in the market. Brisbane and Tasmania, are the areas with the highest rate of solar radiation, making them a real target market(IBISWorld, 2017). Moreover, the charges of electricity bills have increased tremendously in Australia thus leaving a gap for the solar panel industry. There is a large market for Solar panels in Australia only that no one has come up with the perfect product. Marketing Strategies: Positioning The company will offer solar panels that are usable by everyone no matter the kind of lifestyle. The type of solar panels that are already being provided in Australia is 2kW with eight panels, which does not fit on many of the roofs of the house in the inner west(Carter, 2016). The company will provide sizeable panels with all kinds of sizes for different roofs. The solar panels that will be provided can conserve most of the energy that it takes in during the day, unlike the solar panels that have already been offered that work only during the day. Another objective of creating viability of solar power is to provide solar panels that are mobile so that in case one intends to move, and they can move with panels. The company will innovate new products that will appeal to all the consumers and thus overcome the competition. Product/Offering The solar panels provided will be consumer-friendly and of one type but with many advantageous features. It will be able to work in humid conditions, especially the coastal areas and will not be affected by landscape shading. It will have a temperature coefficient of -0.28%/C. The solar panels will be able to cover for all roofing sizes. The solar panels will be long life and will have a warranty of over 30 years. The products will have a competitive advantage since they will be more innovative and price-friendly. Plus the offering is indisputable because the warranty is much longer than one offered by competitors. The product will also have 500 W yields utilizing a new instrument set for a wide range module. With all these features in place and struggles that the Australian people have suffered, who would they reject such a solar panel? Optional Additional Product-related Strategies for Service-oriented Offerings People (internal marketing; customer service) In an organization, the first step to developing a client service culture is coming up with a code of ethics for the company in which employees follow(Wren Bedeian, 2009, p. 36). The human resource manager must ensure that he selects the qualified staff without biases which are then trained, awarded bonuses, salary increments, and job promotion when they achieve set targets(Jobber Lancaster, 2015, p. 12). If some employees are not compliant with the required customer service required they should be undertaken through training and development. Process (Systems, Procedures) To develop excellent systems that staffs are to adapt quickly and gather information on new entries of technology is very essential. To provide customers with the best services, I will consider employing both online and offline strategies. Customers will be able to order products online or pick them directly from the store. Physical evidence (Internal Marketing, Customer Service) Exterior facilities, a comfortable working environment and the layout of the companys premises will be formulated and structured in the plan even before opening the branch in Australia. This will be achieved through the establishment of different stores in different target market regions in Australia. Signs, symbols, and artifacts will be included in the new product as the slogans ofmarketing the product. Price The pricing goals are sales oriented since the demand for the solar panels is expected to be high. The pricing strategy will be penetration where the company will offer discounts and attach related items to the product at the point of sale(Baliga Rodrigues, 2015, p. 212). The offer of discounts will ensure that customers are attracted to buying the product and will increase sales. The attached items will make sure that the brand is spread more. When the product starts to dominate, the penetration strategy ceases because the people already know it and are likely to prefer it over other products. Penetration strategy is the best method of pricing a product as seen above. The adjustment of the base rate price will be value-based pricing and flexible pricing. These strategies will make the product affordable to many users and at the same time claim a large market share. Placement (Distribution) Distribution methods of a product are fundamental because at the end of the day the customer will get a particular perception of the company(Ambrose, 2015, p. 6). First, the company needs to recruit the most efficient, faithful and reliable distributor. Also, the method distribution is another decision that should make carefully in this case. The distribution method to be applied is the direct channel distribution. In this approach, the distributor picks the product from the producer and delivers directly to the consumer without following other avenues(Cohen, 2006, p. 32). Being a consumer product, the direct channel method is the best to use since it is simple. Marketing Communication Marketing Communication is through the use of advertising, oral presentation, publicity, and sales distribution. It influences the role of promotion in marketing by motivating exchange through linking communications with the product adoption process of the buyer(Mishra Deepti Mishra, 2009, p. 85). The purchase decision of the customer is preceded by the conviction among the product benefits, preference for brand, liking for the brand, advantages, and features. According to my target market, the appropriate marketing communication activities would be, sales distribution, advertising, and oral presentation. Marketing Implementation Upon the opening of the branch in 2018, oral presentations will begin, and discounts will be given and minimal advertising. It will end in 2018 September which will be done by the marketing department and will cost about a million dollars. Budget Review Items Cost ($) Revenue 5,000,000 Cost of Production (1,300.000) Cost of Distribution (550,000) Marketing Cost (1,000,000) Projected Profit 2,150,000 Evaluation and Control On the financial part, the sales must be monitored by the recruited sales executive in place, and the accounts by the accountant and the auditor. The marketing activities must be supervised thoroughly by the marketing manager which includes intense and continuous information gathering. The director of the companys premises must be monitored by the overall manager to prevent pollution(Jobber Lancaster, 2015, p. 16). In a nutshell, the formation of a solar panel company in Australia is a big step but a favorable one because there are an open door and a large market for the launching of new innovative solar panels. The gap is brought about by decreased production of energy that comes from fossil fuels leading to a closure of some companies that produce that energy is making electricity bills expensive. With a clear outline of objectives, a good marketing strategy, a reasonable budget review, an efficient market implementation and evaluation and control of the same, solar panels which are a new entry to the market will favor newly started a business in that sector, in Australia. References Ambrose, S. C., 2015. Sales and Operations Planning: A Performance Framework. Doctor of Business Administration Dissertations.Paper 1., pp. 1-99. Australian Energy Council, 2016. Solar Report December 2016, s.l.: Australian Energy Council. Baliga, A. J. Rodrigues, L., 2015. Business Plan- The Secret to Success. International Journal Of Business Managemen, 3(4), pp. 210-214. Carter, J. G., 2016. Solar Energy and Solar Panels. Hauppauge: Nova Science Publishers Inc. Casini, R. Lites, B. W., 2005. Solar Polarization 4: proceedings of a meeting held in Boulder, Colorado, USA, 19-23 September 2005. 1st ed. San Francisco, Calif: Astronomical Society of the Pacific. Cohen, W. A., 2006. The marketing plan. 5th ed. Hoboken NJ: Wiley cop. Delmas, M. A., Kahn, M. E. Locke, S., 2014. Accidental Environmentalists? : Californian Demand for Teslas and Solar Panels. Cambridge, Mass: National Bureau of Economic Research. Ewing, R. A., 2009. Got sun? Go solar: harness nature's free energy to heat and power your grid-tied home. 2nd ed. Masonville, Colo: Masonville, Colo. IBISWorld, 2017. Solar Panel Installation in Australia: Market Research Report. [Online] Available at: https://www.ibisworld.com.au/industry-trends/specialised-market-research-reports/technology/solar-panel-installation.html [Accessed 23 September 2017]. International., S. E., 2007. Photovoltaics: design and installation manual: renewable energy education for a sustainable future. 1st ed. Gabriola Island, BC: New Society Publishers. Jobber, D. Lancaster, G., 2015. Selling and sales management. 10th ed. Harlow, England: Pearson. Mishra, A. Deepti Mishra, 2009. Customer Relationship Management: Implementation Process Perspective. Acta Polytechnica Hungarica, 6(4), pp. 83-95. Schermerhorn, J. R., 2013. Management. 12th ed. Hoboken NJ: John Wiley Sons. Wren, D. A. Bedeian, A. G., 2009. The evolution of management thought. 6th ed. Hoboken: Wiley, distributor.